Bijoux Jewelers Hires Interlinc Communications For Two New Creative Campaigns

Well-known Luxury Jewelers, Bijoux Duty Free, recently enlisted the services of Interlinc Communications, when it needed creative and eye-catching concepts for two new campaigns.

Bijoux Jewelers, this summer launched two new campaigns with the help of the creative team at Interlinc Communications. The first, the Treasure Chest Competition, being used to promote the Duty-Free’s Ocho Rios store, required brochures, banners, PVC entry cards and the like to grab the attention of cruise-ship passengers and other visitors to the island, enticing them with treasures locked in an authentic treasure chest in the store.

Each visitor is given an entry card with a number and the number could correspond to the combination to open the chest, with the winner taking all the booty stashed in the chest!

The second major campaign was for the new Chopard OM Diamond Pendant/Ring Collection. A limited numbered series of Gold and Platinum featuring the OM Sign. This campaign involved print advertisements in leading local and International Magazines and Showcase Displays featuring endorsement from popular celebrities such as Deepak Chopra.